Annabelle (2014)
As you can see from above, 2014 horror movie 'Annabelle' uses a lot of horror conventions. The title conveys death and blood giving the fact that it's in red. I also picked out the fact that the picture is of a doll/girl which can exemplify innocence being corrupted. I have noticed over time that a main convention in a horror movie is to use a child as they are usually the pure ones. Due to their innocence as they are young, they get corrupted and become an evil being destroying those around them. Annabelle's poster is really interesting as the background is all black and then you have this daunting image of a doll/girl with only half of her face showing. This can also indicate that she has two sides two her, one being pure and the other being this violent evil being. She has a tear streaking down her face which is unusual as the tear is blood, this is creepy and can attract various audiences to watching it. They also feature 'The Conjuring' on the front of the poster which is also another horror movie, this will attract a wider audience.
Paranormal Activity - The Marked Ones (2014)
Paranormal Activity also has a black background which conveys the fact that it is nighttime, therefore no one is around to help the character that is being tortured or believe that they are seeing something. Also at night you lose some of your senses, so your mind can be playing tricks on you. I found this poster really fascinating as it conveys religion being corrupted or rebelled against. The image is suppose to be of Jesus praying, instead there is a Grim reaper as the face which is significant of death. 'The marked ones' could link to 'The chosen ones' which is also another connotation of religion. There is a religious symbol on the Grim reapers head, which is a circle inside a triangle. This symbol represents the Trinity of the Father, Son and Holy Spirit, this presents 'One God'. They have used religion to be manipulated which can foreshadow that the film will not run smoothly or go accordingly to plan. Something bad is bound to happen. The Grim reaper is also not looking at the camera, this can suggest eeriness and fear as you don't know what will happen if you have eye contact.
Apocalypse (2014)
I automatically found that this horror movie poster was a subversion as there is a woman on the front cover. She looks like a stereotypical woman as she is wearing fitted clothing. She is also a male gaze. As she is holding some sort of weapon, this conveys that there is a dark side to her and she does not meet the general stereotype of the petrified woman in horrors. The look on her face is sinister and as she is shot from an over the shoulder shot, this can suggest that she has something to hide, linking back to the Annabelle poster of the doll/girl having two sides to her. The camera is also slightly tilted upright to give the woman authority and power over viewers. This exemplifies that she is the movies protagonist as she is a dominant character. The background is black and red which are stereotypical colours of the horror genre. The red connotes blood and the black connotes darkness or danger. The title 'Apocalypse' is animated in a yellow colour which looks like fire. This can foreshadow later events in the film which can portray torture or death.
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