It has immediate and powerful effect on its audiences. An intended message is directly received.
Copycat/Modelling Theory
It is modelled or inspired by an act which has been publicized in the media.
Cultivation Theory
Leaves people with a mis-perception of what is true in the world.
Uses/Gratifications Theory
Is an approach to understanding why and how people actively seek out specific media.
Desensitisation Theory
When media audiences' reaction grow weaker due to the exposure to violence and death etc.
Reception Theory
It emphasizes the readers reception of a text that can be read.
No comments:
Post a Comment